As a newcomer in a vacation town filled with quick bites and tourist traps, The Pasta Market needed to position itself as something more refined — a thoughtfully curated space with local roots. We brought the owner’s story and expertise to the forefront, crafting a social presence that felt as intentional as her shelves. With original photography (used far beyond Instagram), strategic storytelling, and monthly newsletters that actually got opened, we turned casual first time visitors into loyal regulars. The result? Over 3,000 engaged followers and a brand that now feels like a staple, not a secret.