Mel Collins came to us at the start of something new , ready to launch her fine art brand but needing the right foundation to do it justice. We designed a logo that felt as layered and organic as her work, blending natural textures with her personal signature to create something distinctly hers. From there, we built a custom social strategy tailored to the art world: thoughtful, refined, and rooted in storytelling. With a clear visual identity and launch-ready content plan, Mel’s brand was set to debut with both beauty and intention.