Ceviche came to us ready to stand on its own. With a new concept and plenty of local competition, we set out to craft an identity that felt distinct, vibrant, and unmistakably theirs. Through playful visuals, community-driven giveaways, and UGC that celebrated the flavor and personality of the space, we built a following from scratch, one that wasn’t just watching, but showing up. Reels began hitting 15k+ views, activations got traction, and the account quickly passed 1,000 engaged followers. In a city full of local eats, Ceviche became a standout.